The Ultimate Blueprint for an Insanely Successful Business

by Keith J. Cunningham

Own a Business Make More Money Better Optics = Better Decisions = More Money. The problem for most business owners is not a lack of passion, sweat or growth. The saboteur of small businesses is a lack of optics… and an inability to see where the real problems are in their business and exactly what needs to change to get better results. Regardless of your industry, size or level of success, the critical questions you must ask yourself remain the same: How can I rapidly find the leaks that are costing me profits and cash and how do I permanently plug them? How can I take the guesswork out of my decision making and take control of my business and financial results? What are the critical drivers I must monitor to optimize and maximize my profits and cash flow? How can I be smarter and more competitive? How can I move the financial needle with the least amount of wasted motion? Business success requires that you learn how to measure your financial results, identify the activities that are sabotaging them and then know how to correct those mistakes efficiently and sustainably. That s The Ultimate Blueprint for an Insanely Successful Business.

The Road Less Stupid by Keith J. Cunningham

Smart people do dumb things. Here’s the proof: How much money would you have right now if I gave you the ability to unwind any three financial decisions you have ever made? Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don’t need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic and poorly thought out decisions. Every one of those three decisions you would love to unwind was an avoidable mistake. Thinking is critical to sustainable success in business; said another way, business is an intellectual sport. The principles and structure suggested in The Road Less Stupid will enable anyone, (regardless of the size of the business, the currency or the industry) to run their business more effectively, make more money, and dramatically increase the likelihood of keeping that money. It all hinges on Thinking Time. This is a business book for business readers who want to learn the principles and strategies of making great decisions and minimizing risk. The structure of Thinking Time will enable you to minimize reacting emotionally and defaulting to the most obvious “best idea” available in the moment. The series of short chapters and subsequent Thinking Time questions are designed to maximize clarity and create better choices… either of which will result in fewer stupid mistakes. This is the real “secret”: The chance of success goes up when you think, plan, consistently execute the right things, and worry about the possibility of loss. Here it is on a bumper sticker: Operators react and sweat. Owners think and plan.

Swipe to Unlock: The Primer on Technology and Business Strategy, by by Neel Mehta , Aditya Agashe and Parth Detroja  

How does Spotify determine what songs to recommend to you? Why would Amazon offer free shipping with Prime if it loses them money? Why did the FBI sue Apple to hack the iPhone?


You don’t need a computer science degree to answer questions like these. Written by three former Microsoft product managers, Swipe to Unlock uses real-world examples to break down the core concepts of technology and business strategy. Learn how to decode buzzwords like “big data,” “the cloud,” and “machine learning” — all without writing a single line of code.


Friendly, accessible, and refreshingly clear, Swipe to Unlock is your guide to landing a non-developer role at a tech company, using technology to improve your business, or becoming a better-informed digital consumer.

About the Author

Neel Mehta is a Product Manager at Google. Previously, he worked at Khan Academy and Microsoft and founded the Civic Digital Fellowship, the first fully-funded technology internship program in the federal government.

Aditya Agashe is a Program Manager at Microsoft. He is the founder of Belle Applications, a company that builds and optimizes software platforms for businesses.

Parth Detroja is a Product Manager at Facebook. He has previously worked at Microsoft, Amazon, and IBM.

Blink: The Power of Thinking Without Thinking 
by Malcolm Gladwell

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life (The Subtle Art of Not Giving a F*ck 
by Mark Manson

In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people.

For decades, we’ve been told that positive thinking is the key to a happy, rich life. “F**k positivity,” Mark Manson says. “Let’s be honest, shit is f**ked and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.

TED Talks: The Official TED Guide to Public Speaking 
by Chris Anderson

Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form.

This “invaluable guide” (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker.

The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content. 
by Timothy Ferris

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times.Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.

This step-by-step guide to luxury lifestyle design teaches:
• How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
• How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
• How blue-chip escape artists travel the world without quitting their jobs
• How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
• How to trade a long-haul career for short work bursts and frequent “mini-retirements”