Founder, Rasa Love discovered that real estate, in general, was a cash cow for the owners of real estate companies and offered the new or even seasoned agents very little support, both financially and in business and personal development.
Agents are expected to be entrepreneurs, business planners and IT personnel along with maintaining licenses and keeping up with continuing education both required and elective. They must have a strong knowledge of agency law and be familiar with corresponding paperwork. They are to be marketing experts, have knowledge of SEO, AdWords, maintain a plethora of websites and online presence and understand all the greatest and latest technology. They also must sell a house or two to make it all work, and in the end, there is usually very little left of the commission check. Agents then have to turn around and do it all again.
A real estate career is born in scarcity. From the first day, an agent is bombarded with gimmicks, gadgets, must haves, must dos in a constant comparative culture that pits one agent against another in the firm with rah rah office meetings that glorify the successes of some to make others feel inadequate and insecure based on sales numbers that can be adjusted a myriad of ways.
Each independent contractor, agent, freelancer has their own story, their own loves and passions. With good guidance, each agent in an office can come from a place of abundance and joy, and learn how to avoid the pitfalls of the agency they work for and the feelings of scarcity that is an integral part of the success of the agency that sometimes exploits and takes advantage of the agents that make the agency successful in the first place.
My goal is to help create a life of balance and to help you follow your own path to create a career that is fulfilling and sustainable. I want to change the culture of real estate because there is no other profession like ours that affords us the opportunities that we can create for ourselves. I will help you find your way, in your time and help develop your own creativity to bring you balance and hopefully joy in this sometimes stressful business. I will give you the tools of not only how to communicate with your clients, but get more deals to the closing table, and the end result…help you attain a more fulfilled life.